Chin kulu.

Away from fast-fashion noise.

Chinkulu positions itself as slow, thoughtful creation. The kind that only community-led craftsmanship can produce. Real hands. Real stories. Real value.

Skill without visibility.

Local stitching artists have the craft but no platform. The brand needed an identity that translated handmade beauty into a digital-first story consumers would notice and remember.

Craft meets narrative.

Build around the makers, not the product. Let the process become the story. Position authenticity as the differentiator in a market full of mass-produced alternatives.

What I did.

• Logo & handcrafted identity01
• Narrative & brand messaging02
• Marketing funnel mapping03
• Story-driven content direction04
• Brand positioning strategy05

Tools used.