Vinthapadalu
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Case Study

Vintha padalu.

Reviving Telugu literature. Making the forgotten, unforgettable.

Type
Literature Community
Focus
Cultural Revival
Role
Brand & Content
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విం

Stories that shaped generations deserve more than dusty shelves. They deserve screens.

Overview

Old words. New life.

Make Telugu literature feel alive, contemporary, emotionally engaging. An identity that honors the past while speaking today's visual language. Culture, modernized.

Challenge

Rich heritage. Poor visibility.

Regional literature lacks structured digital representation. Audiences consume short-form content. The challenge: modernize storytelling without losing cultural depth.

Approach

Design as translation.

Treat design as a bridge between eras. Take timeless content and present it through a lens that a digital-native audience understands and respects.

Scope

What I did.

  • Logo & identity design01
  • Brand positioning & strategy02
  • Content voice & narrative direction03
  • Visual structure & page themes04
Stack

Tools used.

Canva SEMrush Ubersuggest GA4 Notion
Vision

A gateway, not a museum.

Vinthapadalu isn't about preservation for its own sake. It's about making literature accessible, shareable, alive. A place where new generations discover old voices.

Organized
Structured content that's easy to explore and discover.
Modern
Contemporary design that respects tradition.
Authentic
True to the emotional core of Telugu storytelling.
Outcome

Culture meets contemporary.

Vinthapadalu became a bridge — organized, modern, visually consistent, and emotionally authentic. A brand that makes regional literature feel relevant again.

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Zapwash
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