Traditional service. Modern systems.
A community-driven laundry brand built with local dhobis. End-to-end ownership — strategy, brand, website, SEO, ads, operations. One platform connecting service providers with customers.
Overview
Challenge
No presence. No system.
Local laundry services depend on walk-ins and word of mouth. No consistent branding. No online visibility. No lead generation system. The goal was to turn a traditional service into a scalable hyperlocal brand.
Approach
Local trust meets digital reach.
Dhobis get steady leads. Customers get structured pickups, clear pricing, easy booking. Simple model. Clear value for both sides.
Scope
What I did.
- Brand strategy & positioning01
- Logo & identity system02
- Website design & development03
- Local + organic SEO04
- Paid ads & funnel setup05
- GA4 tracking & analytics06
- Service flow & customer journey07
Stack
Tools used.
Canva
SEMrush
Ubersuggest
GA4
Google Ads
Search Console